FLORENCE – MARY JANE FLATS
This piece was cut with real women in mind — not a sample size, not a mannequin. It is designed to move with you, to sit comfortably at the waist, and to drape gracefully without pulling or clinging. Our sizing runs true to size. If you are between sizes, we recommend sizing up for a more relaxed, comfortable fit.
| Size | UK Size | Bust | Waist | Hips |
|---|---|---|---|---|
| XS | 6–8 | 82–86cm | 64–68cm | 88–92cm |
| S | 8–10 | 86–90cm | 68–72cm | 92–96cm |
| M | 12–14 | 90–96cm | 72–78cm | 96–102cm |
| L | 16–18 | 96–104cm | 78–86cm | 102–110cm |
| XL | 20–22 | 104–112cm | 86–94cm | 110–118cm |
Not sure? Our team is happy to help you find the right size. Email us at hello@amelialondonfashion.com and we will guide you personally.
✓ True to Size — Designed for Women 55+We chose this fabric because it feels like nothing at all on your skin. It breathes in warm rooms and doesn't cling after a long afternoon. It holds its shape through a full day — from morning coffee to an evening out — without wrinkling or losing its drape. Soft. Structured. Made to be lived in.
Florence Mary Jane Flats are designed for women who want timeless style without compromising on everyday comfort. This classic silhouette offers a refined, polished look while providing the support you need to stay comfortable from morning to evening. Thoughtfully balanced and easy to wear, they ...
We want this piece to last you for years. Follow these simple steps and it will stay as beautiful as the day it arrived.
- Machine wash at 30°C on a gentle cycle. Cold water preserves colour and shape.
- Do not tumble dry. Lay flat or hang to dry naturally away from direct sunlight.
- Iron on a low heat if needed, or use a steamer for best results without risk of damage.
- Store folded or hung in a cool, dry wardrobe. Avoid prolonged exposure to sunlight.
- With proper care, this piece will remain beautiful for years — and that is exactly what it was made for.
We understand that buying clothes online takes trust. If something doesn't feel right when it arrives — the fit, the colour, anything at all — we make it effortless to return. No difficult questions. No complicated forms. Just contact us and we will take care of everything.
- Return any item within 30 days of delivery for a full refund.
- Email us at hello@amelialondonfashion.com and we will send a prepaid return label within 24 hours.
- Refunds are processed within 5–7 business days of us receiving the return.
- Items must be unworn and in original condition with tags attached.
We know the feeling of waiting for something you are excited about. We dispatch quickly and keep you informed every step of the way.
- Free UK delivery on all orders over £49. Standard delivery on all other orders.
- Orders dispatched within 1–3 working days from our London warehouse.
- A tracking link is sent to your email as soon as your order ships.
- Every order arrives in beautiful Amelia London packaging — perfect to keep or to give as a gift.
- We are closing, but we are not cutting corners. Every order placed will be fulfilled with the same care as our very first.
Amelia London was born from a simple truth: the fashion industry had forgotten about you. After turning 55, our founder Margaret couldn't find a single piece that felt like her — elegant, comfortable, made with care. Everything was either shapeless or designed for someone thirty years younger.
So she made her own. From a small studio in Notting Hill, she began crafting pieces for women who had actually lived — who had raised families, built careers, loved deeply, and still had so much ahead of them.
This piece was made for you. For Sunday lunch. For the theatre. For the morning you want to walk out of the door and feel quietly, completely yourself. We are closing — but not before giving you one last chance to own something made entirely with you in mind.
✓ Final Season · Every Order HonouredChoose options
Made for the woman
who knows who she is.
Florence Mary Jane Flats are designed for women who want timeless style without compromising on everyday comfort. This classic silhouette offers a refined, polished look while providing the support you need to stay co...
- Designed for women over 55
- Comfortable all day without compromise
- Easy care — made for real life
- Classic style that does not date
Made to last.
Made to be loved.
Florence Mary Jane Flats are designed for women who want timeless style without compromising on everyday comfort. This classic silhouette offers a refined, polished look while providing the support you need to stay co...
- Free UK delivery on orders over £49
- Free returns within 30 days
- All orders honoured — closing with care
- Human support Mon-Fri 9am-6pm
For every moment
that matters to you.
Florence Mary Jane Flats are designed for women who want timeless style without compromising on everyday comfort. This classic silhouette offers a refined, polished look while providing the support you need to stay co...
- Perfect for Sunday lunches
- Perfect for Family occasions
- Perfect for Theatre and evenings
- Perfect for Everyday life
Good clothes do not shout. They simply make you feel exactly like yourself.
Made with love for women over 55One last chance to own
something made entirely for you.
After six years, we are closing our doors. Every piece has been reduced. Every order will be packed by hand and dispatched from our London warehouse with the same love as our very first. There will be no restock. What you see is everything we have left to give.
Everything you need
to know before you order.
We know how important it is to feel confident before buying online.
Every question you might have — answered here, honestly.
Our pieces are designed to run true to size, with a comfortable, relaxed fit through the body. If you are between sizes, we recommend sizing up for a more graceful drape. Our size guide is available on each product page. If you are still unsure, email us at hello@amelialondonfashion.com and we will guide you personally.
Yes — entirely. Every cut, every seam, every length was made with women over 55 in mind. Not a sample size. Not a young body. A real woman who wants to feel elegant, comfortable, and completely herself. That was Margaret's starting point in 2018, and it never changed.
Absolutely. Our pieces are cut with generous room through the hips, waist and bust — no pulling, no clinging. We believe clothes should move with you, not against you. We size from UK 6 to UK 22 across most of our range.
Most of our dresses and coats are midi or maxi length, designed to sit beautifully at every height. Exact measurements are listed on each product page. If you have a specific concern about length, contact us and we will help you choose.
Always. Email us at hello@amelialondonfashion.com or use our live chat Mon-Fri 9am-6pm. A real person will reply — not a bot. We will help you find the right piece. This is our last season, and we want you to leave with something you truly love.
We dispatch all orders from our London warehouse within 1-3 working days. Standard UK delivery then takes 2-4 working days. You will receive a tracking email as soon as your parcel ships, so you know exactly when to expect it.
Free on all UK orders over £49. Standard delivery applies on smaller orders. We want getting dressed beautifully to be as easy — and affordable — as possible.
Once your order ships, you will receive an email with a real-time tracking link. You can also track your order at any time using the Track My Order link in our navigation. If you cannot find your tracking email, check your spam folder or contact us.
Every Amelia London order is packed by hand in our signature tissue paper with a handwritten care card. This is our final season — and every parcel we send will be packed with the same love as our very first, six years ago.
First check your tracking link. If your parcel has not moved for more than 5 working days, contact us at hello@amelialondonfashion.com. We will investigate immediately and reship or fully refund any lost order — no argument, no delay.
Yes, always. We offer free returns within 30 days of receiving your order — no questions asked. We know buying clothes online takes trust. If it does not feel right, we will make it right. Items must be unworn and in their original condition with tags attached.
Email us at hello@amelialondonfashion.com with your order number. We will send you a free prepaid return label within 24 hours. Pack the item carefully, drop it at your nearest collection point, and we will do the rest.
Refunds are processed within 5-7 business days of us receiving the returned item. You will receive a confirmation email as soon as the refund is issued. It may take a further 2-3 days to appear in your account depending on your bank.
We are in our final season, so stock is limited. We recommend returning your item for a refund and placing a new order for the size or colour you need while it is still available. Contact us and we will help you check stock before you return.
Completely safe. We made a promise to every customer: every order placed will be fulfilled in full, packed with care, and dispatched from our London warehouse. We are closing our doors — but not before we take care of every single one of you. You have our word.
After six years, our founder Margaret Ellis has made the difficult decision to close Amelia London. It is not a decision made lightly. Amelia London dressed over ten thousand women and changed how many of them felt about themselves. That legacy is something we will always be proud of. This is a goodbye made with love.
No. What you see now is everything we have left. There will be no restock, no new collections, no second chance. Once a piece sells out, it is gone. If something catches your eye, we gently encourage you not to wait.
We accept Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay and Maestro. All payments are protected by SSL encryption. Your card details are never stored on our servers.
Yes. Our customer support team will remain active for a period after closing to handle any outstanding orders, returns, or questions. Email us at hello@amelialondonfashion.com and we will always respond.
The words that made us
proud of every stitch.
Over ten thousand women trusted us. These are some of their words.
I cried putting it on.
"I cried putting on my first Amelia London dress. I felt beautiful again. I hadn't felt that in years. My husband noticed straightaway. I wore it to my granddaughter's christening and felt more myself than I have in a decade."
You look like someone from a film.
"My daughter stopped in the hallway and said 'Mum, you look like someone from a film.' I am 71 years old. I cannot tell you what those words meant to me after so many years of feeling invisible in every shop I walked into."
Three more pairs ordered before you close.
"I have worn Amelia London loafers every single day for two years. They are the most comfortable, most beautiful shoes I have ever owned. I am buying three more pairs before you close. Please don't go."
The only brand that ever made me feel seen.
"I am devastated you are closing. You were the only brand that ever made me feel seen. I am buying everything I can before you go. My wardrobe has never looked better. My confidence has never been higher. You did that."
Three women asked where I got it.
"Three women at the birthday party asked where I got my outfit. I said Amelia London. They all looked it up on their phones right then and there. I have never felt more stylish in my life. I am 66 years old."
I will never find anything like this again.
"I found Amelia London three weeks before you announced you were closing. I have cried twice about it. I am buying as much as I can afford because I know I will never find anything like this again. Thank you, Margaret."